Wednesday, April 8, 2009

Joanna Newsom + Victoria's Secret?

Although the world has seen more and more indie music leaking into commercials nowadays, I have to admit I was pretty surprised to see "Sprout and the Bean" as the background to a commercial for push-up bras. Victoria's Secret may be debuting their softest push-up ever, but I think they're probably also debuting their best background music ever as well. This coming on the heels on the news that Joanna debuted over two hours of new material, and it's official that Joanna's mini hiatus is over. Who knows when we'll get to see that new material? '09? We can only hope. As for the commercial, I actually think the song works? I'm not sure... Video from Stereogum.


1 comment:

Carolyn said...

Hmhmhm... it definitely fits the "Dream Angels" theme.
It just seems like Victoria's Secret should have something more.... poppy or "walking-down-the-catwalk"-esque.
Commercials can either ruin an artist or emphasize their loveliness